Improving school attendance doesn’t happen by accident; it’s built intentionally, from day one!

The path to sustained attendance success starts well before the school year kicks off. With the right planning, engagement, and data-driven strategies, schools can create a culture of attendance that lasts the entire year and beyond.

Start With a Clear Priority

Attendance is not just a metric to track; it’s a strategic priority. When districts prioritize attendance as part of their improvement plans, it aligns the whole school community towards the same goal. Leadership plays a crucial role here: when school leaders make attendance a priority, the entire staff understands its importance. Having the right tools to track trends and make data-driven decisions is key. For example, RaaWee partners have seen real financial benefits from focusing on attendance, with some reporting that improved attendance rates helped recoup funding, which can be reinvested into school programs. 

Engage Families Early

Engagement with families should begin long before the first bell rings. Organizing back-to-school events and early outreach activities, like welcome calls or informational sessions, helps families understand the importance of consistent attendance. These efforts set clear expectations and make families feel like partners in the process. When families understand their role in supporting attendance, they are more likely to take proactive steps to ensure their children show up to school regularly.

Leverage Data for Early Identification

The most effective attendance strategies start by analyzing past attendance data. Reviewing attendance data from the previous year helps identify students who may be at risk of chronic absenteeism. This early identification allows schools to intervene proactively rather than waiting for patterns to develop. For instance, RaaWee has provided schools with the insights needed to act on this data, helping identify students who need the most support. 

Create a Welcoming School Culture

A welcoming environment is critical to improving attendance. From the moment students walk through the door, they should feel valued. School leaders can foster a culture of attendance by ensuring that the front office and school staff provide a positive, welcoming experience for families. Additionally, planning community-building activities throughout the year helps strengthen relationships, making students feel more connected to the school community.

Address the Root Causes of Absenteeism

Absenteeism often stems from deeper issues than just skipping school. Students miss school for a variety of reasons: anxiety, bullying, disengagement, or lack of support. Identifying these root causes is essential for providing effective interventions. Schools should use tools like student surveys and staff feedback to uncover why students are absent and develop targeted solutions to address those specific challenges.

Sustain Efforts Throughout the Year

Success doesn’t end with the first few weeks of the school year; it requires sustained effort. While the start of the school year is crucial, maintaining momentum throughout the year is key. Regular communication with families, ongoing recognition of good attendance, and consistent follow-up with students who miss school can help ensure attendance remains a priority all year long.

Make Attendance Part of the Bigger Picture

Improved attendance is directly linked to better outcomes for students and even schools. Beyond the classroom, better attendance can lead to increased funding and resources for schools. By improving attendance rates, schools can unlock additional funding, which can be reinvested into more programs and initiatives. This makes the effort to improve attendance not just an academic priority, but a financial one as well.

Plan Forward: Start Before the School Year Begins

Don’t wait until the school year starts to plan for better attendance; start months ahead. By using current-year data to adjust strategies, districts can refine their approach and hit the ground running when the new school year begins. Preparing in advance helps ensure that the first day of school isn’t the start of a frantic scramble, but a well-organized launch for a successful year of attendance.

The Bottom Line

Attendance success is an ongoing, collaborative effort that requires planning, engagement, and consistency.

By prioritizing attendance from the start, engaging families early, using data to identify at-risk students, and creating a welcoming school culture, districts can build a foundation for attendance success. With the right mindset, tools, and systems, every day can be an opportunity to improve attendance, and every day counts.

About the Presenter

Sharon Bradley is a national educational consultant, author, and speaker with over 25 years of experience in K–12 education. She previously served as a district administrator in the Dallas–Fort Worth area, leading districtwide efforts in truancy prevention and student engagement, and has held roles including student services director, high school principal, assistant principal, and dropout prevention coordinator.

She is the author of Chronic Absenteeism: Prevention and Intervention Strategies for Schools, Families, and Communities and Combating Chronic Absenteeism through Attendance Intervention Plans. Sharon is also a founding member of Attendance USA and was recognized as a 2024 “Leader to Learn From” by EducationWeek and the 2023 “Person of the Year” by the International Truancy and Dropout Prevention Association.

She currently serves as Principal Consultant at RaaWee K12 Solutions, supporting districts with proven attendance and engagement strategies.

.

In Liberty Hill ISD, attendance is not treated as a student compliance issue; it’s addressed as a system-level responsibility.

Led by Sandy Scott, Attendance Dropout Prevention Coordinator, the district reframed its approach around a clear principle: Attendance improves when barriers are removed, not when pressure is increased.

With this shift, Liberty Hill ISD built a structured, data-informed system that aligns people, processes, and interventions to identify and address the root causes of absenteeism early.

At the center of this system is the Attendance Behavior Improvement Plan (ABIP).

Attendance as a Systems Issue

Rather than asking, “Why aren’t students showing up?”, the district reframed the question:

What is preventing attendance, and how do we remove it?

This shift moved the work from reactive enforcement to proactive problem-solving. Attendance is now approached through:

    • Clearly defined processes across tiers
    • Shared ownership across campus and district teams
    • Consistent, barrier-focused interventions

Leadership plays a critical role in reinforcing this approach, setting expectations for supportive, relationship-centered, and prevention-driven practices.

A Tiered System That Identifies and Responds Early

Liberty Hill ISD operationalized its strategy through a tiered framework aligned with a Multi-Tiered System of Supports (MTSS).

Tier 1: Culture and Awareness
District-wide efforts to promote attendance through communication, awareness campaigns, and positive reinforcement

Tier 2: Early Intervention
Campus-led engagement with students and families once attendance thresholds are met, including conferences and targeted communication

Tier 3: Intensive, Collaborative Support
Activation of the Attendance Behavior Improvement Plan (ABIP) to identify and remove specific barriers

This structure ensures that support increases in intensity as needs become more complex without defaulting to punitive measures.

The impact is clear:

    • 63% reduction in absences after the first intervention
    • 65% reduction after the second
    • Only 23% of students required truancy referrals at the highest level

ABIP: From Intervention to System Coordination

The Attendance Behavior Improvement Plan is not a standalone document; it’s a structured process embedded within the district’s broader system.

Each ABIP is built through:

      • Collaborative planning involving students, families, and campus teams
      • Barrier identification grounded in data and direct conversation
      • Targeted interventions aligned to root causes
      • Ongoing progress monitoring with clear timelines and accountability
    •  

Structured conferences prioritize listening over lecturing, ensuring that student voice and family context shape the plan.

This approach transforms interventions from generic responses into precise, actionable support strategies.

Barrier-Based Problem Solving in Practice

What sets Liberty Hill ISD apart is its commitment to identifying barriers across the full ecosystem affecting attendance.

These include:

    • Student-level: anxiety, depression, academic frustration, peer conflict
    • Family-level: transportation challenges, caregiving responsibilities, housing instability
    • School-level: disengaging instruction, climate, relationships, safety concerns
    • Community-level: poverty, healthcare access, language barriers
    •  

Interventions are directly aligned to these barriers. For example:

    • Transportation issues are addressed through route adjustments or carpool coordination
    • Anxiety supported through gradual re-entry plans and counseling referrals
    • Family instability is connected to community-based resources
      •  

This is the “magic” of ABIP: barrier-based problem solving that is specific, coordinated, and responsive.

Consistency Through Structure and Training

To scale this approach, Liberty Hill ISD prioritized consistency across campuses.

The district focused on:

      • Standardizing ABIP processes and expectations
      • Training staff on barrier-based conversations
      • Providing clear tools, reference guides, and talking points
      • Ensuring ongoing coaching and support

This reduces variability and ensures that every student receives a consistent level of intervention, regardless of campus.

Data and Documentation as the Backbone

RaaWee Attendance+ solution supports the system by making interventions visible and actionable.

Teams can:

    • Document every interaction and intervention easily
    • Track attendance trends and student progress in real-time
    • Monitor outcomes across campuses

This level of visibility strengthens both accountability and decision-making.

At one pilot high school, this approach contributed to a 2% increase in attendance within one year.

A System Designed for Continuous Improvement

Liberty Hill ISD treats attendance as an evolving system.

By bringing together assistant principals, counselors, attendance staff, and registrars, the district continuously reviews:

      • What interventions are working
      • Where gaps exist
      • How processes can be refined

This cross-functional approach ensures that attendance strategies remain aligned, responsive, and effective over time.

What Other Districts Can Take Away

Liberty Hill ISD’s approach reinforces a clear model:

      • Treat attendance as a systems issue, not a student problem
      • Build tiered structures that enable early, targeted intervention
      • Focus on barrier identification and removal, not compliance
      • Align people, processes, and data for consistent execution
      • Continuously refine through collaboration and data insights

The takeaway is straightforward:
When districts design systems to understand and address why students are absent, attendance becomes a natural outcome of effective support, not enforcement.

Sandy Scott, Attendance Dropout Prevention Coordinator

About the Presenter

Sandy Scott is an Attendance Dropout Prevention Coordinator at Liberty Hill ISD, where she leads districtwide efforts to reduce chronic absenteeism and improve student outcomes. She specializes in building structured, data-informed attendance systems and tiered intervention frameworks that enable early identification and support for at-risk students. Sandy is known for driving sustainable attendance practices that balance accountability with strong family engagement.

Johnathan Clifton, Community ISD

At Community ISD, attendance intervention is approached with structure and clarity. As Truancy Prevention Officer, Johnathan Clifton plays a key role in identifying barriers to attendance and ensuring students receive targeted support. Working within the district’s established attendance framework, Johnathan focuses on moving beyond general monitoring to student-specific intervention. By using RaaWee Attendance+ to its full potential, he identifies the concerns early and responds with precision.

Identifying the Root Causes Behind Absences

As Truancy Prevention Officer, Johnathan’s role centers on understanding why students are missing school.

Using RaaWee, he can identify specific attendance barriers, including:

    • Health-related concerns
    • Transportation challenges
    • Other individualized obstacles affecting attendance

Rather than approaching truancy with a one-size-fits-all response, the system allows Johnathan to categorize concerns and guide interventions that align with each student’s situation.

This clarity supports earlier, more focused action.

Leveraging Early Warning Systems

One of the most impactful tools Johnathan highlighted is the warning letter sent at the three-absence mark.

Families have responded positively to receiving early notification. The structured alert system ensures parents are informed before attendance issues escalate further.

Campus administrators and attendance teams also utilize the “call parent” tile and automated warning letters to standardize outreach efforts. These tools make it easier to initiate conversations with families and address concerns sooner rather than later.

Organizing Documentation with Purpose

Proper documentation is essential in truancy prevention work.

Johnathan emphasized the value of attendance contracts and centralized student files within the system. Required documentation can be uploaded and maintained in one location, ensuring records are complete and accessible.

When documentation must be submitted to a court or judge, files can be downloaded directly from the system. This eliminates the need to gather evidence from multiple platforms and streamlines the preparation process.

Using Chronic Absenteeism Reports to Guide Strategy

Chronic absenteeism reports generated at the campus level provide valuable insight for district teams and principals. These reports:

      • Highlight students nearing or meeting chronic absenteeism thresholds
      • Support collaborative review between campus leaders and district staff
      • Guide the development of targeted interventions
    •  

By relying on centralized data, Johnathan ensures that intervention efforts are focused and informed rather than reactive.

A Focused Approach to Truancy Prevention

Through structured alerts, centralized documentation, and detailed reporting, Johnathan  Clifton has strengthened Community ISD’s approach to truancy prevention.

By identifying specific attendance barriers and supporting early, organized intervention, he helps ensure that students receive the attention and support needed to improve attendance before challenges escalate.

His work reflects a disciplined, data-informed approach to attendance, one built on clarity, communication, and consistent follow-through.

Mrs. NaTosha Lee, Director of Student Services at Community ISD in Nevada

When attendance tracking became increasingly inefficient, NaTosha Lee, Director of Student Services at Community ISD in Nevada, Texas, didn’t settle for a process that made early intervention more difficult than it needed to be. She recognized that the district’s manual systems were limiting campuses’ ability to respond quickly and consistently to unexcused absences, and she moved to address the issue.

Leading the Implementation of a More Structured Approach

To address these challenges, NaTosha led the implementation of RaaWee Attendance+ across the district. The new system has:

      • Automated alerts for specific unexcused absence counts
      • Email and text notifications to parents
      • Automatic tracking and management of warning letters to prevent duplicates
      • Clear visibility into individual attendance percentages
      •  

By shifting from manual tracking to structured automation, she helped campuses move from reactive monitoring to earlier, more consistent intervention.

Addressing Gaps in the Existing Process

Before implementing RaaWee Attendance+, tracking attendance required significant manual oversight, and staff were responsible for:

      • Identifying students who reached unexcused absence thresholds
      • Printing and sending warning letters manually
      • Monitoring attendance data through a system without automated alerts
      • Navigating duplicate notifications
      • Working without easy access to individual attendance percentages
    •  

The lack of automation made early intervention more difficult and required extra time from campus staff. NaTosha understood that improving attendance outcomes required improving the system behind it.

Strengthening Communication and Early Intervention

With automated alerts in place, parents are now informed sooner when attendance concerns arise. Warning letters sent at key absence thresholds help families stay aware of potential issues.

The system has also made it easier to identify and correct attendance discrepancies, including instances where students were marked absent but were actually present.

NaTosha always emphasizes the importance of continued proactive outreach, including consistent outbound calls from campuses when alerts are triggered, to ensure barriers are identified and addressed promptly.

Using Data to Drive Districtwide Awareness

One of the most impactful shifts has been the availability of attendance dashboards and chronic absenteeism reports at both the campus and district levels. These tools allow:

      • Principals and district teams to review campus-level attendance trends
      • Identification of specific students needing targeted intervention
      • Data-informed conversations about chronic absenteeism

The system also generates positive support emails and certificates when students improve their attendance, reinforcing progress and encouraging continued engagement.

Creating a Centralized and Organized Process

Documentation is now centralized within each student’s file. Attendance contracts and required records can be uploaded and maintained in one location, making it easier to download and submit documentation when needed for court proceedings.

This centralized structure eliminates the need to gather information from multiple platforms and ensures consistency across campuses.

A Clearer, More Consistent Attendance Framework

Through structured implementation, automation, and data visibility, NaTosha Lee strengthened Community ISD’s approach to managing unexcused absences and chronic absenteeism.

By identifying operational gaps and leading the move towards a more organized and proactive system, she brought greater clarity, consistency, and efficiency to attendance processes across the district.

When schools across the country faced steep attendance declines after COVID-19, many districts struggled to find sustainable solutions. At Liberty Hill ISD, one leader stepped forward with a clear plan, a collaborative mindset, and an unwavering commitment to students and families: Sandy Scott, Attendance Dropout Prevention Coordinator. Sandy didn’t just respond to falling numbers; she built a system that delivered measurable, sustainable results.

Turning a Districtwide Challenge into Measurable Progress

Following COVID-19, Liberty Hill experienced a significant drop in attendance, mirroring national trends. But where others saw a crisis, Sandy saw an opportunity to create lasting change.

With clarity, determination, and a student-first mindset, she implemented a comprehensive attendance framework to catch unexcused absences early and intervene before they become chronic.

Her approach wasn’t about quick fixes. It was about structure, consistency, and accountability.

Building a Four-Tier System That Works

Sandy led the development of a clear four-tier attendance process involving all campus stakeholders, from teachers to administrators. This ensured:

* Early identification of attendance concerns

* Defined intervention steps at each stage

* Shared ownership across campuses

* Consistent, documented communication with families

By aligning the district around one cohesive system, she transformed attendance from a reactive process into a proactive strategy.

Leading with Empathy and High Expectations

What sets Sandy apart is her balanced leadership style. She understands that attendance is deeply connected to family circumstances, trust, and communication.

Rather than relying solely on automated robocalls or impersonal notifications, she championed meaningful outreach, ensuring families felt supported while maintaining clear expectations.

Her philosophy: accountability and empathy can and must coexist.

Results That Speak for Themselves

The impact of her leadership was immediate and measurable.

In the first year of implementation, Liberty Hill High School improved attendance by two percentage points, an impressive gain in today’s challenging educational landscape. More importantly, the district established a repeatable model that continues to strengthen student engagement and reduce dropout risk.

These aren’t small wins. They represent real students back in classrooms, real instructional time regained, and real futures protected.

A Model for Attendance Leadership

Sandy Scott’s work stands as a powerful example of what modern attendance leadership looks like:

* Data-informed decision making

* Structured, districtwide systems

* Early intervention strategies

* Cross-campus collaboration

* Communication rooted in empathy

She isn’t just managing attendance, she’s reshaping how a district approaches student presence and persistence.

Strengthening the Work with the Right Tools

To scale and sustain this transformation, Sandy partnered with RaaWee Attendance+ to streamline workflows, centralize documentation, and strengthen communication across campuses. With greater visibility into unexcused absences and a more efficient intervention process, her team was able to act faster, collaborate more effectively, and ensure no student slipped through the cracks.

By aligning a clear districtwide strategy with purpose-built attendance technology, Liberty Hill built a system that delivers both consistency and compassion.

Through determination, structure, and the right strategic tools, Sandy Scott is proving that meaningful attendance gains are not only possible, they’re also sustainable. And when leadership and technology work together, districts can create lasting, districtwide impact.

 

The California School Attendance Review Board Model SARB Recognition Program identifies districts and county offices that demonstrate strong, results-based attendance improvement systems. In this training, David Kopperud, a veteran educator and former California state attendance leader, walked through the program’s purpose, structure, and application requirements, drawing directly from state guidance and long-standing SARB practice.

What Is SARB and How It Is Structured

School Attendance Review Boards were established in California in 1974 and operate at three levels:

    • Local SARBs at the district level
    • County SARBs through County Offices of Education
    • The State SARB, which provides oversight, guidance, and recognition

The California Department of Education (CDE)outlines this organizational structure and the roles of each level on its SARB webpage, which serves as the foundational reference for districts implementing SARB processes.

SARB functions as a multi-tiered system of support for attendance, designed to ensure regular school attendance through:

    • Prevention
    • Early intervention
    • Intensive intervention, used only after other strategies have been exhausted

The Purpose of the Model SARB Recognition Program

According to CDE, the Model SARB Recognition Program identifies leaders in providing comprehensive, timely services to high-risk youth with school attendance problems. While the program is California-based, David emphasized that many of the criteria apply to attendance programs in other states as well.

Model SARBs are formally recognized by:

    • The California Department of Education
    • The California Association of Supervisors of Child Welfare and Attendance (CASCWA)

Recognition takes place at CASCWA’s annual conference.

Who Can Apply and How Applications Are Reviewed

The recognition program is open to:

    • California school districts
    • County Offices of Education
    • Attendance supervisors from other states

Applications are evaluated by members of the State School Attendance Review Board and California Department of Education consultants, using a standardized scoring rubric.

Each application is scored across four content areas, for a total of 100 possible points. David noted that a low score in one or two areas can disqualify an application, even if other areas are strong.

The Four Content Areas of the Model SARB Application

Content Area 1: Analysis of Student Population

Applicants must:

    • Identify numerically significant student subgroups
    • Report chronic absenteeism rates, excused versus unexcused absence rates, and suspension rates
    • Identify significant language groups and describe translation services provided
    • Describe barriers to attendance for each subgroup

Districts must also explain how they communicate in a culturally proficient manner that builds trust and collaboration, how data is used to reduce chronic absenteeism, dropout, and suspension rates, and how they rely on alternatives to suspension and expulsion.

As required by Education Code Section 48273, districts must submit SARB outcome reports to their county superintendent. CDE provides sample formats for these reports.

Content Area 2: Multi-Tiered Attendance Interventions

This section requires a full description of:

    • Prevention, early intervention, and intensive intervention strategies
    • Staff roles and responsibilities within each tier
    • Referral and early warning systems are used to identify attendance concerns
    • How district leadership supports the use of attendance platforms to identify patterns among significant subgroups

Districts must also document support for students with unique needs, including English learners, students with exceptional needs, foster youth, and students experiencing homelessness.

Recognition programs for good and improved attendance, procedures for timely truancy notifications, family engagement in multiple languages, and monitoring of student social-emotional well-being are also required.

Content Area 3: SARB Roles, Collaboration, and Qualifications

Applicants must describe:

    • How staff identify attendance problems across all instructional settings, including independent study
    • Professional development provided to attendance-related staff
    • The SARB referral screening process and documentation requirements
    • SARB membership and alignment with Education Code Section 48321
    • Collaboration among agencies and organizations
    • Use of special education representatives when appropriate

County Boards of Education must certify supervisors of attendance pursuant to Education Code Section 48245, and districts must provide specific examples of SARB collaboration for individual cases.

Content Area 4: Letters of Support

Applicants must submit three letters of support:

    • Two from non-district participants, such as parents, caregivers, students, or community partner
    • One from a school employee describing collaboration with SARB before referral
    •  

At least one letter must describe a school or district recognition system for improved attendance or behavior.

Recognition and Statewide Examples

Each year, the California State Superintendent issues a formal letter inviting districts and county offices to apply for Model SARB recognition. Following review, a separate announcement letter recognizes districts and county offices selected for the honor.

David referenced the most recent recognition announcement, which highlighted two County Offices of Education and seventeen school districts recognized at the CASCWA conference in Garden Grove, California. Among them was the Val Verde Unified School District, which utilized the RaaWee attendance+ platform as part of its attendance improvement work.

Using Model SARB as a Learning Framework

David emphasized that Model SARBs are intended to serve as examples of effective attendance systems, not isolated programs. The goal is to ensure that all significant student subgroups receive timely, coordinated support and that districts establish systems to accurately track and respond to attendance data.

He encouraged districts to review CDE’s Model SARB guidance, study recognized programs, and apply proven practices within their own local context.

Connect With David Kopperud

Districts and County Offices of Education seeking guidance on strengthening their attendance improvement programs or understanding the Model SARB Recognition process are encouraged to reach out directly to David Kopperud at David.Kopperud@RaaWeeK12.com or 972.782.4287

David, RaaWee Principal Consultant

David Kopperud is a respected statewide leader in student support and attendance improvement. He is the Past President of the Delta Sierra Section of CASCWA and recipient of CASCWA’s Lee Lundberg Outstanding Service Award (2013–2014).

His career reflects a long-standing commitment to keeping students engaged in school through thoughtful, coordinated attendance practices.

During his time with the California Department of Education, David worked closely with CASCWA and Jennifer Gomeztrejo on the Model SARB Recognition Program, supporting districts in strengthening SARB practice, mental health supports, and multi-tiered intervention systems. Earlier in his career, he served as a CASCWA member and Child Welfare and Attendance Director at Washington Unified and Fontana Unified School Districts.

Seguin ISD demonstrates how a large, mid-sized district can drive measurable attendance improvement by treating every absence as a signal, not an afterthought. Serving 7,440 pre-kindergarten through twelfth-grade students across 13 campuses, the district launched Missing Matadors Matter to transform both practice and culture around attendance.

Rather than focusing solely on truancy, Seguin ISD reframed attendance as a shared responsibility tied to student success, accountability, and long-term readiness. The result is measurable improvement supported by real-time data, timely intervention, and strong coordination across campuses, families, and the community.

Reframing Attendance as a Districtwide Priority

The Missing Matadors Matter initiative is rooted in the understanding that both excused and unexcused absences contribute to lost instructional time. Under Texas’s 90 percent attendance requirement, students who miss too much school risk being labeled chronically absent, regardless of the reason.

District leaders worked closely with campus administrators to ensure staff recognized that attendance is not just a compliance task; it directly impacts academic performance, language development, time on task, and college and career readiness.

By connecting the initiative to the district’s Matador identity, Seguin ISD reinforced a clear, consistent message for students, staff, and families: every day matters.

Turning Attendance Data into Actionable Insight

A key driver of the initiative is the district’s use of an attendance management system to identify students cutting class and surface patterns early. With centralized, real-time visibility through RaaWee Attendance+, staff can move beyond manual tracking and focus on timely outreach.

The system supports consistent documentation of warning letters, phone calls, behavior contracts, and follow-up actions across campuses. This shared record helps ensure parent communication is clear and actionable.

Monitoring attendance at six-week grading periods allows district leaders to track progress against benchmarks and respond early when patterns emerge.

Tiered Interventions with Clear Thresholds

Seguin ISD implemented a structured attendance intervention plan that ensures consistency across campuses:

    • Three unexcused absences: Attendance warning letters sent by campus clerks
    • Five to seven unexcused absences: Personal parent phone calls completed by staff
    • Seven to ten unexcused absences: Attendance behavior contracts implemented by administrators
    • Ten to fifteen unexcused absences: JP court invitation letters sent to parents, with court filings if absences continue

Centralized documentation ensures students do not fall through the gaps between campus teams.

Extending Campus Capacity with Case Management

Through a three-year truancy grant, Seguin ISD funded two case manager positions to support tier-two attendance interventions, particularly at the secondary level. These case managers handle daily check-ins, parent outreach, and monitoring for students on behavior contracts.

RaaWee Attendance+ supports their work by providing a single platform to track student status, document contacts, and coordinate next steps with campus staff. This structure allows instructional staff to focus on teaching while students with higher needs receive sustained support.

Building a Community-Centered Attendance Culture

Attendance improvement extends beyond the school day. Missing Matadors Matter is reinforced through collaboration with local businesses, organizations, and families.

Donations, PTO support, and creative fundraising initiatives help fund attendance incentives and recognition programs. Social media outreach using the #MissingMatadorsMatter hashtag expands messaging to families and encourages early engagement.

Bilingual attendance materials in English and Spanish ensure expectations are communicated clearly and are accessible to all families.

Measurable Results with Operational Impact

Seguin ISD achieved a one percent overall attendance increase, with particularly strong gains at the elementary level and nearly a two percent improvement at the high school. These improvements also contributed to increased ADA funding, highlighting the operational importance of timely, accurate attendance tracking.

Leaders report that improvements appear quickly when data, interventions, and communication are aligned.

Key Takeaways for District Leaders

Seguin ISD’s experience demonstrates actionable lessons for districts aiming to strengthen attendance systems:

    • Treat all absences as meaningful indicators, not just truancy events
    • Use real-time attendance data to identify risk early
    • Standardize intervention thresholds and documentation across campuses
    • Extend campus capacity with dedicated attendance roles
    • Engage families early through clear, consistent communication
    • Leverage community partnerships to reinforce a culture of attendance 

By aligning people, process, and data with tools like RaaWee Attendance+, Missing Matadors Matter shows how districts can move from reactive compliance to proactive, student-centered attendance improvement.

Seguin ISD

Seguin Independent School District (Seguin ISD) is the largest public school district in Guadalupe County, Texas, serving around 7,300 students from pre‑kindergarten through 12th grade across roughly 365 square miles just east of San Antonio and southwest of Austin. It operates about 13–14 campuses, including early education, elementary, middle and high school programs, along with alternative learning options, combining a range of academic and extracurricular opportunities in a community‑focused setting.

Seguin ISD emphasizes student growth and readiness, with a graduation rate above the state average and a mission to support each learner’s potential through personalized support and community engagement. District leadership continues efforts to strengthen academic performance and operational effectiveness while preserving supportive school environments that reflect local values and expectations.

Under Superintendent Dr. Jack Lee, the district balances district‑wide initiatives with targeted supports across campuses, aligning resources to help students graduate prepared for college, careers, and civic life.

Katy Independent School District demonstrates how a large, complex district can strengthen attendance by combining clear expectations, shared data, and campus-level ownership. Serving more than 95,000 students across 46 schools, the district treats attendance as a foundational driver of student success, accountability, and long-term outcomes.

Rather than relying on one-off initiatives, Katy ISD has established systems that help leaders and campuses identify risk early, coordinate interventions, and support students consistently.

Making Attendance Visible and Actionable at the District Level

Attendance remains a district priority because it directly affects funding, graduation rates, and accountability outcomes. Katy ISD maintains a clear focus on monitoring attendance trends across campuses and student groups, ensuring leaders can see where support is needed most.

A key component of this work is the district’s internally developed off-cohort dashboard. By pairing cohort status with attendance data, leaders gain deeper insight into which students are at higher risk. The data consistently show that off-cohort students experience significantly higher rates of absence, reinforcing the importance of early identification and targeted support.

This level of visibility allows the district to move beyond surface-level attendance reporting and focus on meaningful action.

Using Technology to Support Consistent Intervention

Katy ISD uses RaaWee Attendance+ alongside internal dashboards to create a more connected attendance workflow. Technology supports the district’s ability to:

    • Monitor attendance patterns across campuses
    • Track outreach and interventions
    • Share information between district and campus teams
    • Reduce reliance on disconnected spreadsheets or informal tracking

The goal is consistency. When attendance concerns arise, campuses have a shared system for documenting actions and following up, ensuring students do not fall through the cracks.

Campus-Level Ownership at May Creek High School

May Creek High School reflects how district systems translate into campus practice. With a high percentage of economically disadvantaged students, the campus approaches attendance as both an operational and relational responsibility.

Dedicated attendance clerks and a dropout prevention specialist coordinate daily efforts, ensuring outreach happens early and consistently. Strategies focus on engagement rather than enforcement alone and include:

    • Direct communication with families through meetings and home visits
    • Truancy and triad referrals that connect families to additional resources
    • Clear expectations communicated through ongoing parent education
    • Recognition for students who demonstrate strong or improving attendance

This structure allows the campus to respond quickly while maintaining a student-centered approach.

Community Partnerships That Extend the District’s Reach

Katy ISD views attendance as a shared responsibility between schools and the broader community. Partnerships with local organizations, such as county prevention programs, provide families with access to resources that address barriers beyond the school walls.

At the campus level, these partnerships support re-engagement efforts and help schools respond to attendance challenges with care, coordination, and accountability.

Reinforcing Attendance Through Recognition and Culture

Recognition plays a meaningful role in sustaining attendance efforts across the district. Students are acknowledged not only for perfect attendance but also for improvement over time. Campuses use announcements, newsletters, and schoolwide communication to reinforce expectations and celebrate progress.

Staff contributions matter as well. Attendance clerks, administrators, and support staff are recognized for their role in maintaining consistent practices and follow-through. This reinforces that attendance improvement is collective work.

Empowering Campuses Through Training and Ongoing Support

District leadership emphasizes continuous training and shared learning. Campuses receive guidance on attendance practices, use of RaaWee, and strategies for family engagement. This ongoing support helps ensure that expectations remain clear even as staff roles or campus needs evolve.

Rather than prescribing a single solution, the district provides a framework that campuses can adapt while maintaining consistency in documentation, monitoring, and accountability.

What District Leaders Can Take Away

Katy ISD’s approach offers several enduring lessons for districts focused on strengthening attendance:

    • Treat attendance as a core driver of student success, not a standalone initiative
    • Use data to identify risk early, especially for off-cohort students
    • Combine districtwide visibility with campus-level ownership
    • Centralize intervention tracking to support consistency and follow-through
    • Invest in relationships with families and community partners
    • Reinforce expectations through recognition and shared accountability

By aligning systems, people, and data, Katy ISD builds an attendance framework that supports students today and adapts to future challenges.

Katy ISD Logo

Katy Independent School District (Katy ISD) is a rapidly growing suburban public school district just west of Houston, serving about 95,000–97,000 students across 78–80+ campuses. It’s one of the largest and fastest‑expanding districts in Texas, with enrollment projected to exceed 100,000 in the next few years.

The district emphasizes world‑class instruction, innovation, and student success while managing capacity through new schools, technology initiatives, and forward‑looking programs, including plans for virtual learning. Leadership is under Superintendent Ken Gregorski and an elected board committed to excellence, safety, and community partnership

Every missed day is a missed opportunity for learning, and every chronic absence is a challenge for your school, your staff, and most importantly, your students. Improving attendance doesn’t happen through one big initiative; it comes from consistent, intentional actions that make a real difference every day. That’s the main idea behind Quick Wins for Attendance, a series developed in partnership with attendance expert Sharon Bradley, who brings over 25 years of experience helping schools strengthen relationships, systems, and strategies that support students showing up and thriving.

The series focuses on practical, immediately actionable strategies that schools and districts can use. The first five episodes highlight everyday practices that often go overlooked but have a big impact:

    • Home visits approached in ways that respect families and build trust
    • Phone calls that prioritize understanding over compliance
    • Improvement plans developed collaboratively with achievable steps
    • Attendance meetings guided by productive, solution-focused questions
    • Attendance letters designed to inform and encourage, not intimidate 

These foundational strategies help districts communicate more clearly, engage families more effectively, and intervene early to prevent chronic absenteeism.

Future episodes will expand to schoolwide systems, including aligning staff roles, creating predictable routines, designing supportive Attendance Review Boards, reimagining parent engagement, and more. 

Quick Wins for Attendance is built to support attendance teams with focused, actionable guidance drawn from real experiences in schools across the country. If you are interested in future topics or practical solutions to specific challenges, feedback is welcome at Sharon.Bradley@raaweek12.com to help shape a resource that makes attendance easier, more strategic, and more impactful.

Watch all episodes of Quick Wins for Attendance on our YouTube channel, Everyday Matters, and start applying these strategies in your school today.

About the Presenter

Sharon Bradley is a Texas education leader with more than 25 years of experience in student engagement, equity, and dropout prevention. She has served as a teacher, principal, and district administrator, leading initiatives that significantly reduced chronic absenteeism and built stronger systems of support for students and families. Widely recognized for her innovative and equity-driven approach, Sharon has been honored nationally for her impact in helping districts reimagine attendance and student success. She now serves as a Principal Consultant at RaaWee K12.

Re-engaging students who leave school requires more than isolated outreach or end-of-year audits. It takes clear systems, cross-department alignment, and a belief that every student deserves a way back. Garland ISD’s approach to dropout recovery reflects exactly that: a structured, district-wide process rooted in consistency, collaboration, and opportunity. As a long-standing partner, RaaWee supports the district with the attendance insights and workflows that help teams respond earlier and more effectively.

Angela Daniels, the Student Engagement Administrator at Garland ISD, shared how intentional systems and shared ownership have strengthened the district’s ability to find, re-engage, and support students who disconnect from school.

A Purpose-Driven Approach: “Operation Opportunity”

One of the first changes Daniels made was renaming the initiative to Operation Opportunity. The goal was simple: shift the mindset from compliance to hope. The name helped teams approach families with encouragement, making conversations more productive and welcoming for students considering a return.

To support this district-wide mindset, Daniels created a visual manual that clearly outlines each step in the recovery process. This guide equips staff and volunteers with consistent language, expectations, and workflows, reducing guesswork and helping new participants get up to speed quickly.

A Structured Process That Supports Every Student

Garland ISD relies on a timeline that guides recovery work throughout the year. This ensures the district is reviewing records, confirming student locations, and initiating outreach long before annual audits.
Key components of the system include:

    • Phone banks to reconnect with students and families
    • Home visits to locate individuals who have moved or lost contact
    • Organized volunteer efforts during peak recovery periods
    • Dedicated funding and staffing so teams have the capacity to follow every lead

The process continues until the district can verify each student’s status: moved, transferred, re-enrolled, or in need of additional support.

District-Wide Collaboration as the Foundation

Effective dropout recovery depends on coordination across multiple roles. Daniels highlighted how Garland ISD brings together:

    • Campus administrators
    • Counselors
    • Attendance and PEIMS teams
    • Community liaisons
    • District-level departments

This alignment ensures accurate information, faster responses, and smoother re-enrollment experiences for students returning to school.

Celebrating Progress to Sustain Momentum

Dropout recovery work is ongoing and often demanding. Recognizing teams and campuses that successfully bring students back is very important. Celebrations maintain energy, reinforce shared ownership, and keep the work visible across the district.

Action Steps Districts Can Implement Now

Based directly on Daniels’ practices and recommendations, districts looking to strengthen their recovery systems can focus on:

    • Assessing team beliefs about students returning and identifying local barriers
    • Reviewing dropout data consistently throughout the year
    • Expanding the recovery team to include community partners such as libraries, apartment complexes, or city offices
    • Celebrating successful returns to reinforce a culture of persistence and possibility

These steps create clarity, consistency, and shared accountability, all critical for improving student re-engagement.

Creating Pathways Back to Opportunity

Garland ISD’s work illustrates how a district-wide process can transform dropout recovery into a coordinated, hopeful, and effective system. By following clear workflows, collaborating across departments, and maintaining a mindset that every student can return, the district ensures students receive the support they need to reconnect with school. With tools like RaaWee Attendance+, district teams gain actionable insights and practical guidance, making it easier to track, support, and re-engage students efficiently.

About the Presenter

Angela Daniels, M.Ed., Student Engagement Administrator, Student Services, Garland ISD, TX

Angela is a former Intervention Coordinator and teacher with 20 years of experience developing unique opportunities to help all students succeed. She has led initiatives that have reduced dropout rates and enhanced student engagement. She holds certifications in Education Leadership and Dropout Prevention.