In the Plano Independent School District, attendance is more than just a number, it’s the foundation for student success, school funding, and community growth. With 73 campuses serving 48,000 students who speak 82 different languages, the district faces complex challenges around chronic absenteeism. Yet, by weaving together communication, family engagement, and strategic partnerships, Plano ISD is building a model of how districts can maintain high attendance rates while supporting diverse student needs.
A Clear Vision: 96% Attendance for All Students
Plano ISD has set an ambitious but achievable goal: maintaining a 96% or higher attendance rate across all student groups. This commitment reflects a district-wide belief that consistent attendance is essential for learning, equity, and long-term achievement.
To support this vision, district leaders developed a comprehensive action plan that integrates early identification, tiered interventions, and campus-level accountability. Attendance is no longer treated as an isolated issue but as a shared responsibility across teachers, principals, families, and community partners.
Meeting the Challenges of a Diverse District
Plano ISD has experienced a significant rise in its emerging bilingual population since 2015. Recognizing that language can be a barrier to engagement, the district prioritizes multilingual communication, from newsletters to social media updates, so every family feels seen and supported.
The emphasis on clear, caring communication is woven into every touchpoint. Instead of traditional tardy slips, the district now issues “welcome slips”, a small but powerful shift that reframes attendance as belonging rather than punishment.
Partnerships that Drive Engagement and Funding
A standout feature of Plano ISD’s strategy is its ability to rally the community around attendance. Partnerships extend across:
- Local businesses and faith-based organizations that provide wraparound support for families.
- Professional sports teams like the Dallas Mavericks, who reward students with game tickets for strong attendance.
- Education foundations and nonprofits, which help fill gaps in funding and services.
These partnerships not only incentivize students but also strengthen public awareness of why attendance matters. The district has even tracked the financial impact, noting $300,000 in savings linked to improved attendance interventions.
Engaging Families as Partners
Parents are central to Plano ISD’s attendance improvement efforts. Through surveys like the family partnership essay, the district gathers direct feedback on barriers families face and resources they need. Parent liaisons host in-person sessions, helping families connect the dots between attendance and long-term academic outcomes.
By creating opportunities for two-way communication, the district ensures solutions aren’t just top-down but co-created with families who understand their children’s unique challenges.
Restorative Practices and Wraparound Services
Plano ISD’s efforts go beyond monitoring attendance numbers. Restorative practices and the Plano Attendance Review Board give students and families the chance to address underlying challenges, whether social, emotional, or economic. Counselors and social workers provide wraparound services, ensuring students not only show up to school but are also ready to learn.
Recognizing and Celebrating Progress
To keep momentum strong, Plano ISD celebrates schools that make gains through its Attendance Campus Champions program. Competitive elements, posters, and monthly recognition help keep attendance top of mind for staff and students alike.
Lessons for Other Districts
Plano ISD’s approach shows that tackling chronic absenteeism requires a balance of data-driven strategy and human-centered engagement. By aligning communication, partnerships, and restorative supports, the district is making attendance a shared community priority.
The takeaway for other districts? Attendance improves when families feel supported, students feel celebrated, and the community feels invested.
About the Presenter
Sharon Bradley is a Texas education leader with more than 25 years of experience in student engagement, equity, and dropout prevention. She has served as a teacher, principal, and district administrator, leading initiatives that significantly reduced chronic absenteeism and built stronger systems of support for students and families. Widely recognized for her innovative and equity-driven approach, Sharon has been honored nationally for her impact in helping districts reimagine attendance and student success. She now serves as a Principal Consultant at RaaWee K12.













