In the Plano Independent School District, attendance is more than just a number, it’s the foundation for student success, school funding, and community growth. With 73 campuses serving 48,000 students who speak 82 different languages, the district faces complex challenges around chronic absenteeism. Yet, by weaving together communication, family engagement, and strategic partnerships, Plano ISD is building a model of how districts can maintain high attendance rates while supporting diverse student needs.

A Clear Vision: 96% Attendance for All Students

Plano ISD has set an ambitious but achievable goal: maintaining a 96% or higher attendance rate across all student groups. This commitment reflects a district-wide belief that consistent attendance is essential for learning, equity, and long-term achievement.

To support this vision, district leaders developed a comprehensive action plan that integrates early identification, tiered interventions, and campus-level accountability. Attendance is no longer treated as an isolated issue but as a shared responsibility across teachers, principals, families, and community partners.

Meeting the Challenges of a Diverse District

Plano ISD has experienced a significant rise in its emerging bilingual population since 2015. Recognizing that language can be a barrier to engagement, the district prioritizes multilingual communication, from newsletters to social media updates, so every family feels seen and supported.

The emphasis on clear, caring communication is woven into every touchpoint. Instead of traditional tardy slips, the district now issues “welcome slips”, a small but powerful shift that reframes attendance as belonging rather than punishment.

Partnerships that Drive Engagement and Funding

A standout feature of Plano ISD’s strategy is its ability to rally the community around attendance. Partnerships extend across:

  • Local businesses and faith-based organizations that provide wraparound support for families.
  • Professional sports teams like the Dallas Mavericks, who reward students with game tickets for strong attendance.
  • Education foundations and nonprofits, which help fill gaps in funding and services.

These partnerships not only incentivize students but also strengthen public awareness of why attendance matters. The district has even tracked the financial impact, noting $300,000 in savings linked to improved attendance interventions.

Engaging Families as Partners

Parents are central to Plano ISD’s attendance improvement efforts. Through surveys like the family partnership essay, the district gathers direct feedback on barriers families face and resources they need. Parent liaisons host in-person sessions, helping families connect the dots between attendance and long-term academic outcomes.

By creating opportunities for two-way communication, the district ensures solutions aren’t just top-down but co-created with families who understand their children’s unique challenges.

Restorative Practices and Wraparound Services

Plano ISD’s efforts go beyond monitoring attendance numbers. Restorative practices and the Plano Attendance Review Board give students and families the chance to address underlying challenges, whether social, emotional, or economic. Counselors and social workers provide wraparound services, ensuring students not only show up to school but are also ready to learn.

Recognizing and Celebrating Progress

To keep momentum strong, Plano ISD celebrates schools that make gains through its Attendance Campus Champions program. Competitive elements, posters, and monthly recognition help keep attendance top of mind for staff and students alike.

Lessons for Other Districts

Plano ISD’s approach shows that tackling chronic absenteeism requires a balance of data-driven strategy and human-centered engagement. By aligning communication, partnerships, and restorative supports, the district is making attendance a shared community priority.

The takeaway for other districts? Attendance improves when families feel supported, students feel celebrated, and the community feels invested.

About the Presenter

Sharon Bradley is a Texas education leader with more than 25 years of experience in student engagement, equity, and dropout prevention. She has served as a teacher, principal, and district administrator, leading initiatives that significantly reduced chronic absenteeism and built stronger systems of support for students and families. Widely recognized for her innovative and equity-driven approach, Sharon has been honored nationally for her impact in helping districts reimagine attendance and student success. She now serves as a Principal Consultant at RaaWee K12.

Improving attendance requires more than tracking absences. It demands accurate data, an equity-driven lens, and systems that turn insights into action. Across districts, leaders are rethinking how they collect, interpret, and use attendance data to address the root causes of absenteeism and build environments where every student is supported to succeed.

When data practices are intentional and integrated, schools can move from compliance-driven reporting to meaningful change.

Keeping Equity at the Heart of Attendance Work

Attendance data often reflects more than student choice, it reveals barriers rooted in systemic inequities, family instability, and school climate. Without an equity lens, data can unintentionally reinforce stereotypes or overlook the challenges faced by marginalized students.

Districts are adopting data equity walks; structured reviews of attendance data that highlight patterns across student groups and surface barriers that might otherwise be invisible. By asking how data is presented, not just what it shows, leaders can ensure attendance strategies remain student-centered. 

Building a Culture of Continuous Improvement

Edwards Deming once said, “Without data, you’re just another person with an opinion.” In attendance work, this principle is more than theory, it’s the backbone of effective, ongoing improvement. The Deming Cycle, a Plan–Do–Study–Act model, offers districts a proven way to move from identifying problems to testing solutions and refining them for lasting impact.

RaaWee also uses the Deming Cycle within Attendance+, embedding this same continuous improvement model to help schools align data collection, analysis, and interventions in a structured loop. This approach ensures that attendance strategies evolve with the data, supporting timely adjustments and long-term improvement.

Why Data Integrity is Non-Negotiable?

The foundation of strong attendance practices is accurate, trustworthy data. Without it, interventions may be mistimed or misdirected, and in some cases, student safety may even be compromised.

Districts are strengthening integrity by:

  • Ensuring timely, secure data entry
  • Cross-checking and verifying accuracy
  • Standardizing absentee codes
  • Training staff consistently
  • Holding teams accountable for data quality

Environmental factors such as wildfires, extreme weather, and other disruptions further underscore the need for reliable systems that adapt to real-world conditions.

Stronger Systems for Smarter Attendance Decisions

Common challenges such as missing categories, overlapping entries, and non-standard collection practices often compromise the quality of attendance data. The solution lies in integrated systems that connect attendance with broader student supports like PBIS (Positive Behavioral Interventions and Supports) and wellness programs.

When organized clearly, attendance data becomes more than a tally. It becomes a decision-making tool that reveals patterns, guides interventions, and ensures no student is overlooked.

Pairing Data with Student and Family Insights

Numbers alone don’t tell the full story. Districts are increasingly combining quantitative data (attendance rates, ADA, chronic absence percentages) with qualitative insights (surveys, focus groups, empathy interviews).

For example, some districts segment student absences into categories like school refusal, school avoidance, or health-related withdrawals then pair those findings with family feedback. Data consistently shows that students from stable families have higher attendance, underscoring the importance of wraparound supports that extend beyond the classroom.

This mixed-methods approach transforms raw numbers into human-centered insights that can shape smarter interventions.

Action Items for District Leaders

Forward-thinking districts are aligning on a clear set of best practices for attendance improvement:

  • Take an inventory of current data practices and identify gaps.
  • Monitor protocols to ensure consistent usage across schools.
  • Analyze patterns by subgroup, grade level, and time period.
  • Engage in data-informed equity walks to surface systemic barriers.
  • Simplify data for decision-making so it’s usable by staff, families, and community partners.

Participate in national efforts like the Attendance USA initiative, which is building certification and standards for attendance training.

Building Supportive Environments

Data only creates change when it inspires action. Districts are increasingly using storytelling and visualization; infographics, dashboards, and narrative framing to make attendance data more compelling and accessible.

At the same time, PBIS frameworks are being leveraged to address barriers such as bullying, unsafe environments, or transportation gaps. Restorative practices, like re-entry circles, further build belonging and re-engagement for students returning from suspension.

Wellness-centered approaches also emerged as essential. By segmenting student needs and tailoring support from large-scale system responses to targeted interventions, schools can address the diverse reasons students miss class.

Turning Attendance Insights into Lasting Impact

Attendance is more than a compliance metric. It is a mirror of how well schools are meeting the needs of their students and families. When districts combine equity-driven analysis, accurate data, and actionable systems, attendance becomes a lever for academic success and student well-being.

Solutions like RaaWee Attendance+ help districts operationalize these strategies; integrating data, streamlining interventions, and empowering teams to act with consistency and care.

Because at the end of the day, improving attendance isn’t about numbers. It’s about ensuring that every day, every student, truly matters.

About the Presenter

Dr. Kim Wallace, Professional Educational Consultant & Author at Process Makes Perfect

Born and raised in an educator household, Dr. Kim Wallace started her own career in public education 30 years ago as a high school English and history teacher before becoming a site principal and district office administrator. Her most recent K-12 role was as superintendent of one of the 20 largest school districts in California. 

Kim joined the UC Berkeley School of Education Leadership Programs division as the Associate Director of the 21st Century California School Leadership Academy (21CSLA) State Center in 2020. She also runs her own consulting company Process Makes Perfect, specializing in real world solutions for practitioners in the field. Kim consults, writes, and presents internationally on systems change and emerging trends in educational leadership. An award-winning, innovative educator, Kim leverages her abilities in educational administration, program management, and relationship development to optimize institutional effectiveness and deliver remarkable results.

Dr. Wallace’s book Leading the Launch: A Ten-Stage Process for Successful School District Initiatives was published by Solution Tree Press in 2021, followed by Leading Through an Equity Lens in 2023. Her upcoming book, Gamechanging Leadership in Action: An Educator’s Companion is in production with Routledge/Taylor & Francis (Fall 2025). Kim attended the University of California Santa Barbara for her undergraduate degree in history. She then earned her Master’s in Education (M.Ed.) at the University of California Los Angeles and culminated her educational goals with a Doctorate in Education (Ed.D.) from the University of California Davis.

 

Strategies to Tackle Chronic Absenteeism

Hedy Chang from Attendance Works discussed tackling chronic absenteeism post-pandemic through empathy interviews, student focus groups, and a tiered support system. She also referenced the ‘Back to the Classroom’ report by the Ad Council Research Institute, highlighting the importance of positive, supportive messaging. To reduce chronic absenteeism by 50% over five years, Chang emphasized the need for systemic, data-informed strategies, an approach shared by RaaWee Attendance+, which supports schools in making informed, student-centered attendance interventions.

understanding the Root Causes of Chronic Absenteeism
Hedy Chang from Attendance Works emphasized the critical need to understand why students miss school, advocating for tools like empathy interviews, student focus groups, and attendance cafés to gather meaningful insights. She highlighted a post-pandemic surge in chronic absenteeism driven by weakened learning conditions, such as reduced student engagement, safety concerns, and a lack of belonging.

Tiered Support Systems for Sustainable Change
Chang introduced a tiered support system to address absenteeism, beginning with foundational strategies like clear communication and positive reinforcement, and escalating to more targeted interventions. 

Positive Messaging and Trusted Relationships
Referencing the “Back to the Classroom” report by the Ad Council Research Institute, Chang emphasized the power of positive, supportive messaging over shaming families. She underscored the importance of trusted messengers like teachers in effectively communicating the value of attendance. 

A Nationwide Commitment to Reducing Chronic Absenteeism
Chang proposed a nationwide goal of reducing chronic absenteeism by 50% over five years, a vision already backed by 14 states and Washington, D.C. She called on districts to adopt this goal and work with community partners to build long-lasting, systemic improvements. Like RaaWee Attendance+, Chang’s vision centers on using data-informed strategies and community engagement to drive meaningful, long-term change in student attendance.

About the Presenter

Hedy Chang is the founder and executive director of the nonprofit initiative, Attendance Works. Founded in 2010, Attendance Works is the nation’s go-to resource for attendance policy and practice. A skilled presenter, facilitator, researcher and writer, Hedy co-authored the seminal report, Present, Engaged and Accounted For: The Critical Importance of Addressing Chronic Absence in the Early Grades, as well as numerous other articles about student attendance. 

Deeply committed to promoting two-generation solutions to achieving a more just society, Hedy has spent over three decades working in the fields of family support, family economic success, education and child development. She served as a senior program officer at the Evelyn and Walter Haas Jr. Fund and as co-director of California Tomorrow. Hedy has a Master’s degree in Public Policy from the Kennedy School of Government at Harvard University and B.A. from Occidental College. In 2024, Hedy was named as the Policy Leader of the Year by the National Association of State Boards of Education. 

In the US, she is a leader in absenteeism, understanding school attendance problems and translating this into practice models for implementation. She is forging partnerships in colleges to establish the area as a formal field of study.

MSD Warren is taking intentional steps to improve student attendance through a tiered intervention model grounded in structure, early action, and cross-team collaboration.

At the center of their approach is a strong belief: showing up matters and it takes an entire system to make that happen consistently.

A Cross-Functional Attendance Team

The district has built a multi-layered attendance team that includes the Assistant Superintendent, Director of Student Services, Chief Technology Officer, and other key leaders. This team meets weekly to review data, assess interventions, and coordinate responses.

At the school level, counselors and administrators join the effort, ensuring that every tier of support is grounded in shared responsibility.

Clear meeting cadences, defined roles, and consistent review of referrals keep the system aligned and proactive.

Tiered Attendance Interventions

MSD Warren Township uses a three-tiered intervention framework to address student absenteeism:

  • Tier 1 focuses on universal support; such as timely and accurate attendance tracking and re-engaging students when they return from absences. 
  • Tier 2 includes targeted, school-level support for students with rising absence trends. 
  • Tier 3 delivers intensive interventions for chronically absent students, often involving external partners and family conferences. 

By escalating support based on student need, the district ensures that interventions are responsive, not reactive. 

Real-Time Data to Guide Action

To support accurate tracking and intervention planning, the district uses RaaWee Attendance+. The platform helps teams manage attendance data, review referrals, and suppress absences when needed, such as in cases involving medically homebound students.

Systems That Move the Needle

MSD Warren Township emphasizes execution and accountability through weekly team meetings and strategic planning. They have adopted principles from The 4 Disciplines of Execution framework by Chris Hennessy and Sean Covey to focus on a few high-impact goals at a time, ensuring that everyone, from central office to campuses is working toward shared outcomes.

This system-level alignment strengthens consistency and helps build a sustainable attendance culture across the district.

Community Partnerships and Wraparound Supports

Recognizing that absenteeism often stems from outside the classroom, MSD Warren Township has opened the door to grassroot organizations and community agencies. These partners support students through mentoring, art therapy, and respite programs, all coordinated through the district’s centralized resource center.

During attendance meetings, families are connected with community-based supports that address broader challenges from mentoring to mental health, helping the district respond more holistically to chronic absenteeism.

A Unified Response Rooted in Support

MSD Warren Township’s strategy shows what’s possible when structure, data, and community come together with purpose. Through its tiered approach and focus on real-time action, the district is doing more than tracking attendance, it’s building a culture of support that helps every student feel seen, valued, and encouraged to show up.

 

About the Presenter

James Taylor serves as the Director of Student & Social Services at MSD Warren Township in Indianapolis, Indiana. With over a decade of experience in K–12 student support, he leads district-wide initiatives focused on attendance improvement, equity, and wraparound services. As the McKinney-Vento Liaison, James champions proactive interventions for students experiencing housing instability, and has been nationally recognized for his work in reducing truancy and promoting student well-being.

About the Presenter

Jessica Daniels, MSW, serves as a Program Navigator at the Moorhead Community Resource Center for MSD of Warren Township (Indianapolis, IN). With a Master’s in Social Work, she guides families and students through support services, connecting them to essential community resources. Jessica plays a pivotal role in advancing attendance and engagement initiatives by addressing social‑emotional barriers and ensuring equitable access to wraparound supports.

Description

Alicia Bradley, Director of Student Services at Duncanville ISD, shared two flexible attendance models that boosted ADA funding and student success. RaaWee K12 Solutions supports such innovations with data-driven tools that streamline attendance tracking, helping districts like Duncanville implement effective, flexible programs for at-risk and dual credit students.

Flexible Models to Maximize Instructional Minutes

Duncanville ISD is implementing innovative attendance strategies to better support student success and improve Average Daily Attendance (ADA) funding. Through the Optional Flexible School Day Program (OFSDP), at-risk students can earn attendance with just 45 minutes of daily instruction. In the 2023–2024 school year, six students participated, resulting in a 3% ADA increase from 70% to 73%.

A second approach, the dual credit flexible day model, uses a state-approved waiver to allow 11th and 12th graders enrolled in Dallas College to receive full ADA funding without traditional attendance requirements, preserving instructional quality while respecting students’ academic commitments.

Data-Driven Attendance Solutions

These models were designed in response to attendance trends identified through continuous monitoring, such as seasonal declines at Duncanville Collegiate High School and fluctuations at Pace High School. The OFSDP personalizes instruction through designated flex days, while the dual credit model aligns with state compliance without disrupting college coursework.

Enhancing Accuracy with Smart Tools

Accurate documentation is essential for both compliance and funding. RaaWee Attendance+ supports these initiatives by offering robust tools to track instructional minutes, analyze attendance patterns, and generate reports. As Duncanville ISD continues refining its strategies, smart solutions like RaaWee play a key role in linking academic success to sustainable attendance practices.

About the Presenter

Alicia Bradley, Director of Student Services at Duncanville ISD, TX

Alicia Bradley serves as the Director of Student Services for Duncanville Independent School District (ISD), where she leads a department dedicated to supporting the academic and personal success of students. Under her leadership, the Student Services Department coordinates essential programs and services, including attendance and truancy management, enrollment, residency verification, student transfers, and support for students in foster care or experiencing homelessness. The department also assists with legal and custodial matters, ensuring that all students have access to the resources they need to thrive.

Amir Alavi with Katy Wood discussed shifting SARB from punitive to restorative, using empathy and tailored support. Katy introduced a restorative SART contract that focuses on empathy, understanding family barriers, and providing tailored support. The district expanded attendance teams and uses restorative language. RaaWee truancy prevention software streamlines this process by auto-filling contract data, saving staff time.

Reframing the SARB Process Through a Restorative Lens

Katy and Amir introduced a restorative lens to the traditional SARB process, advocating for a shift from punitive enforcement to empathetic engagement. Using the case of “John Doe,” a hypothetical seventh-grade student navigating ADD, family instability, and trauma, they illustrated how court threats and truancy warnings often compound disengagement rather than solve it.

Building Trust Through Restorative SART Contracts

To foster trust and build bridges, Katy shared a restorative SART contract that helps uncover family challenges through thoughtful dialogue. It includes structured prompts for background context, discussion, and barrier identification; guiding teams toward individualized, supportive interventions. Restorative language and parental partnership were highlighted as essential in creating a safe space for families.

Strengthening Support with Attendance Teams and Technology

The district has bolstered its support infrastructure by deploying attendance teams across school sites, ensuring deeper connection and continuity. RaaWee’s truancy prevention platform complements these restorative efforts by integrating tools like the SART contract into its system. Beyond automation, it enables staff to spend less time on paperwork and more time building the relationships that drive long-term student engagement.

About the Presenter

Amir Alavi, MA JD, Director of Chronic Absenteeism Reduction, Riverside County Office of Education;.

Amir Alavi is a seasoned criminal defense attorney in Riverside County, California, with over a decade of experience as a Deputy District Attorney. He has handled thousands of cases, giving him deep insight into both prosecution and defense strategies. Now leading Alavi Law, he focuses on criminal defense, DUI, and vehicular offenses. Known for his client-centered approach, Alavi combines strong advocacy with a commitment to helping clients make lasting, positive life changes.

Co-Presenter

Katy Wood, MS, NCSP, LEP #3926, Coordinator – Student Support, Attendance & Section 504, Murrieta Valley Unified School DistrictCo-

Introduction

On January 19, the Katy Independent School District Team shared their comprehensive approach to Attendance Improvement at the Every Day Matters Summit. Check it Out!

About Katy ISD

Katy Independent School District (Katy ISD) is located in Katy, Texas, just west of Houston. Katy ISD values unique learners and promotes personalized learning experiences. The district believes that collaboration, honoring all voices, fosters ownership and personal accountability.

Role in Attendance and Truancy

In terms of attendance and truancy, everyone at both campus and district levels plays a crucial role. The Departments of Attendance and Truancy, under School Leadership and Support, create guidelines and training to help campuses re-engage students in regular attendance. These departments ensure accurate attendance coding and systematic truancy prevention to combat low attendance rates and promote academic success.

Campus-Level Strategies

At the campus level, principals and their teams know their students best. They have the autonomy to implement strategies that maximize attendance results. 

Attendance Procedures

Mayde Creek High School exemplifies this approach by fostering an attendance-focused culture. Serving 2,935 culturally diverse students, 80% of whom are economically disadvantaged, the school’s support staff collaborates to meet with students, review attendance records, and create Attendance Improvement Plans.

Chronic Absenteeism Challenges and Solutions

Reaching students and families can be challenging, but persistence leads to successful home visits, which provide opportunities for connection and referrals to counseling or social services. These visits are vital for truancy prevention and should always involve two team members to address root causes and offer resources.

Utilizing Tools for Attendance Improvement

Mayde Creek High School effectively uses tools like RaaWee dashboards and internal attendance reports to track and share attendance information. Friendly competitions among grade levels and daily attendance updates motivate students to attend class consistently.

Attendance for course credit

Importance of Teamwork

Working together is key to improving attendance. Dropout Prevention Facilitators, Academic Counselors, Social Workers, and other staff serve as the first point of contact for families. Regular collaboration among these roles enables the development of effective action plans for attendance improvement, ensuring that everyone makes a difference.

Gabriela Pulido, Katy ISD
Gaby Pulido, Katy ISD, TX

About the Author

Gabriela Pulido
Dropout Prevention, Intervention, and Recovery Coordinator, Katy ISD
gabrielapulido@katyisd.org